Creating the right logo can sometimes make or break a companies ability to thrive within their industry. With a great logo and the right marketing, your logo could be known worldwide.
1. Simplicity Is Your Friend
What do companies like Apple and Microsoft having common? A simple logo that is recognizable around the world. One being a solid white apple, while the other is 4 different color squares.
There’s nothing groundbreaking here design-wise, but there doesn’t need to be. The simpler you are, the easier your logo will be to use, and the more memorable it will be.
2. Tailor Your Logo to Your Brand
Make sure your logo sets you apart from your competitor’s. If they put their name on your logo, would your customers even know the difference?
When you see a little swoosh on a pair of shoes, you instantly know what company that is. The logo design literally is the name of the company. Make your logo work for you!
3. Do Your Research
Before evening starting on the design of your logo, make sure you have scoped out the logos of your competition. Figure out what they are doing, and do something different.
Take Ford and Kia for example. While these are two very recognizable logos in their own right, they are both a simple oval with the company name inside. From a distance, would you be able to tell the difference?
4. True Colors
Color is vitally important in an instantly recognizable logo. When you think Target, you think red. When you think Walmart, you think blue.
Sometimes you may be stuck using your companies colors, and if that’s the case, make it work for you. If this is not the case, choose a color palette that will grab your customer.
Colors have meaning, and your logo should too!
5. Use a Custom Font
Nothing sets your logo apart like physically creating something unique. When you see the Coca-Cola logo, you instantly know what that is based on the font being used.
Even when other people try to parody the logo, everyone knows where it came from. A custom font is one of the easiest ways to set your logo apart from your competition.
Creating something memorable can sometimes be difficult, especially in our current tech-heavy world. But with these logo creation tips, you’ll be knocking out the competition in no time!
For more great tips and tricks, head over to our website now. Who knows, maybe one day it’ll be your logo being used as an example!